Karakteristik Pengguna Media Daring dalam Praktik Berbagi Air Susu Ibu
Sari
Latar belakang. Berbagi Air Susu Ibu (ASI) menjadi alternatif solusi apabila ibu tidak bisa menyusui. Penggunaan ASI donor di Indonesia meningkat 3-5 kali lipat tahun 2007-2012, dan sering dilakukan melalui media daring karena tidak adanya bank ASI.
Tujuan. Penelitian ini ingin mengenali karakteristik pengguna media daring dan mengetahui pemahaman pendonor/penerima ASI donor terhadap kaidah praktik berbagi ASI.
Metode. Penelitian deskriptif ini memiliki desain potong lintang dan pengambilan sampel dilakukan dengan menyebarkan tautan Google Form kepada responden yang melakukan praktik berbagi ASI di media daring seperti Instagram, Facebook, Twitter dan WhatsApp pada bulan November 2020 sampai dengan Januari 2021.
Hasil. Responden terdiri dari 154 pendonor dan 22 penerima ASI donor, 51,7% di antaranya baru memiliki anak pertama, 77.8% menyandang gelar S1 dan 69% responden adalah ibu bekerja. Dalam hal mengenali pihak pendonor/penerima, 68.2% pendonor dan 90.9% penerima ASI donor menelusuri latar belakang para penerima/pendonor. Jenis kelamin dan agama merupakan informasi yang diberikan 94,8% dan 90.3% pendonor serta ingin diketahui oleh 81,8% dan 72.7% penerima.
Kesimpulan. Profil pengguna media daring yang melakukan praktik berbagi ASI di Indonesia terbanyak adalah ibu satu anak, berpendidikan S1 dan bekerja. Pemahaman terhadap kaidah praktik berbagi ASI masih perlu ditingkatkan lagi.
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DOI: http://dx.doi.org/10.14238/sp24.1.2022.7-15
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